Over a three-month span, which began at the end of March, more than 18 million passengers and visitors at Frankfurt Airport were able to appreciate Bulgaria`s beautiful nature. First from a distance and then, hopefully, at close hand. This was made possible by a large-scale advertising campaign conducted by Bulgaria’s State Agency for Tourism and Fraport AG – the majority stakeholder in German-Bulgarian consortium concession at Bulgaria`s Varna and Burgas airports.

Banners, billboards and illuminated displays, located on the main road to the airport, in front of the terminals and in the arrivals and departures lounges, promoted Bulgaria aro8und the clock as an attractive tourist destination. The advertising campaign, conducted under the slogan “Nature Welcomes You”, took place during the months when most tourists book their summer holidays”.

Frankfurt Airport, to which Bulgaria Air has direct flights is Europe`s second busiest airport. Each month, more than four million passengers from all over the world, as well as another 1,5 million visitors and meters and greeters, pass through its two terminals.